Our client, a real estate Company engaged us to develop and implement a financial communications plan, ensure succinct delivery of its investment proposition as well as project manage and provide editorial input into specific aspects of its annual report. We developed concise and informative messaging aligned with its business objectives, utilised corporate news flow to demonstrate the clients’ momentum and drafted op-ed pieces and case studies.

In addition, we were mandated by the CEO to re-imagine the Company’s corporate website. Within the context of an expanding group of stakeholders and against a background of volatile market conditions.

Adopting a flexible approach to adapt to changes of key personnel and in-house capabilities at the client, we drafted and edited the proposed site map with new and existing stakeholders in mind. We generated key themes and supporting content, advised on navigation and the user experience, and played a project management role.

The resulting website caters for B2C and B2B (including financial) audiences and reflects the client’s modern, technology-enabled, pan-Africa business and management’s ambitious expansion plan.